Why We Built Market My Place

Market My Place started with a simple frustration. Selling a home in New Zealand had become an expensive experience for the people who actually owned the home, and a lot of that cost had nothing to do with the work that helped the home sell. The marketing piece, photography, signage, listings, social, was being bundled into commissions that often ran into the tens of thousands. We thought there was a better way to handle that piece, and a fairer way to share the upside with Kiwi homeowners.

What we set out to build

We wanted a marketing service that did the part that genuinely helps a home sell, at a flat fee that homeowners could see clearly. Strong photography. A clean listing on Trade Me Property and Realestate.co.nz. Signage. A floor plan. Targeted social campaigns. Everything that puts a home in front of the right buyers, packaged so it is the same quality regardless of the price of the property. No franchise overheads. No percentage commission. Just a clear, transparent service designed for the modern Kiwi seller.

We also wanted homeowners to keep the parts they enjoy. The conversations with buyers. The open homes. The decisions about which offer to accept. People know their own home better than anybody, and they make excellent ambassadors for it when they have the marketing support to back them up. The result is a private sale model that feels confident and modern, without losing the warmth and honesty that has always been at the heart of how Kiwis sell to other Kiwis.

Where we are today

Market My Place now supports homeowners across New Zealand selling everything from small apartments to lifestyle blocks. We continue to refine what we do, listening to feedback from sellers and buyers and updating the service to match how the market actually behaves. The mission has not changed since day one. Help Kiwis sell their own homes confidently, transparently, and with more of the proceeds in their own account at the end. That is the whole point.

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